World Wide Fund for Nature

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WWF <tr><td colspan="2" style="text-align:center; padding:16px 0 16px 0;"></td></tr>
Type Charity
Founded September 11 1961, Morges, Switzerland
Headquarters Av. du Mont-Blanc 1196 Gland, Switzerland

<tr><th style="text-align:right; padding-right:0.75em;">Key people</th><td>Sir Julian Huxley
Dr Claude Martin
HE Chief Emeka Anyaoku</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Industry</th><td>Environmentalism</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Products</th><td>Lobbying, research, consultancy.</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Revenue</th><td>$120,910,695 USD (2005)<ref name="">Capital Research Center: WWF (English)</ref></td></tr><tr><th style="text-align:right; padding-right:0.75em;">Employees</th><td>approx. 4,500 (worldwide)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Slogan</th><td>n/a.</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Website</th><td></td></tr>

For other uses of "WWF", see WWF.

WWFWorld Wide Fund for Nature (formerly the "World Wildlife Fund", which is still used by WWF-US and WWF-Canada) is a global environment conservation, research, environmental advocacy and restoration organization. WWF is dedicated to stopping the degradation of the planet's natural environment, and building a future in which humans live in harmony with nature, by:

Currently WWF works on the conservation of three biomes: Forests, Freshwater Ecosystems, and Oceans and Coasts. These conservation works contain the bulk of the world's biodiversity, and provide the environmental goods and services upon which all life ultimately depends.

WWF promotes a factual, science-based approach to conservation, which focuses on six priority issues of global concern: forests, oceans and coasts, fresh water, endangered species, and the insidious threats of toxic chemicals and climate change. For each of these issues, WWF has developed measurable targets, and runs more than 1,200 field projects around the world in any given year.


[edit] Founding

  • 11 September 1961, Morges, Switzerland, under the name World Wildlife Fund.
  • In 1986, WWF realized that its old name no longer reflected the scope of its activities. The name was changed into World Wide Fund for Nature, retaining the WWF initials. The United States and Canada, however, retained the full old name, World Wildlife Fund for Animals <ref name="WWF Finland">WWF Finland - History of WWF International (English)</ref>.
We shan´t save all we should like to, but we shall save a great deal more than if we had never tried.

Sir Peter Scott

[edit] Presidents

Image:WWF logos.jpg
WWF logos 1961-2000.

[edit] International directors

WWF Services
  • James P Leape – Director General
  • Paul Steele – Chief Operating Officer
  • Thomas Schultz-Jagow – Communications
  • Dr Timothy Geer – Government & Aid Agency Coordination
  • Chiew Chong – Finance & Administration
International Conservation Programme
  • Dr Guillermo Castilleja – Programme Director
  • Dr Sheila O'Connor – Programme Audits
Regional Programmes
  • Dr Yaa Ntiamoa-Baidu – Africa/Madagascar
  • Dr Isabelle Louis – Asia/Pacific
  • Dr Magnus Sylvén – Europe/Middle East
  • Dr Georg Schwede – Eastern Europe/Central Asia
  • Dr Meg Symington – Latin America/Caribbean
  • Gordon Shepherd – International Policy
Global Issues
  • Hans Verolme – Climate Change Programme
  • Duncan Pollard – Forests for Life Programme
  • Jamie Pittock – Freshwater Programme
  • Dr Simon Cripps – Oceans & Coasts Programme
  • Dr Sue Lieberman – Species Programme
Legal Advisor
  • Michael R. Rogers, Barrister

[edit] Acronym dispute

In 2000, the World Wide Fund for Nature sued the World Wrestling Federation (now known as World Wrestling Entertainment) for unfair trade practices. Both companies shared the acronym "WWF". The environmental organization claimed that the wrestling company had violated a 1994 agreement regarding use of the WWF initials <ref></ref>.

On August 10, 2001, a British court ruled in favour of the conservation organization. The World Wrestling Federation filed an appeal in October 2001. But on May 5, 2002, the World Wrestling Federation changed its website URL from to, and used an automatic editing override to replace every "WWF" reference on the existing site with "WWE," as a prelude to changing the company's name to "World Wrestling Entertainment".

Abandonment of the acronym did not end the two organizations' legal conflict. Later in 2002, the Wildlife Fund petitioned the court for $360 million in damages. An out-of-court settlement was reached, for an undisclosed amount. In 2003, World Wrestling Entertainment won a limited decision which permitted them to continue marketing certain preexisting products with the abandoned WWF logo. However, the wrestling company was obliged to issue newly-branded merchandise such as apparel, action figures, video games, and DVDs with the "WWE" acronym. For example, the wrestling company has invested time and expense blocking out references to the "WWF" on its decades-long backlog of video footage, to abide by the court order.

In November 2006, the World Wildlife Fund's attempt to secure the rights for the domain, which was purchased in 2003, was rejected by the World Intellectual Property Organization.

[edit] See also

[edit] References

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[edit] External links

zh-min-nan:Sè-kài Chū-jiân Ki-kim

ca:Fons Mundial per la Natura cs:WWF da:WWF Verdensnaturfonden de:WWF es:World Wide Fund for Nature fr:World Wildlife Fund id:WWF it:WWF he:הקרן העולמית לשימור חיות הבר hu:WWF ml:വേള്‍ഡ് വൈല്‍ഡ് ലൈഫ് ഫണ്ട് nl:Wereld Natuur Fonds ja:世界自然保護基金 no:Worldwide Fund for Nature pl:World Wildlife Fund pt:WWF ru:Всемирный фонд дикой природы simple:World Wildlife Fund fi:WWF sv:Världsnaturfonden th:มูลนิธิคุ้มครองสัตว์ป่าของโลก zh:世界自然基金会

World Wide Fund for Nature

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