Product design

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Product Design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. It is a subfield and evolution of a former discipline name - Industrial Design. Product Designers conceptualise and evaluate ideas, making them tangible through products.

As with most of the design fields the idea for the design of a product arises from a need and has a use. It follows certain method and can sometimes be attributed to more complex factors such as association and telesis.

Aesthetics is considered important in Product Design but designers also deal with important aspects including technology, ergonomics, usability, human factors and material technology.

Product designers are equipped with the skills needed to bring products from conception to market. They should also have the ability to manage design projects, and subcontract areas to other sectors of the design industry.

Many colleges such as Central Saint Martins in London have upgraded the name of their degree studies from Industrial Design to Product Design in recent decades. Other recognised international colleges to study an undergraduate/graduate degree in Product Design include:






Product design

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