CCTV International

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CCTV International

<tr><th colspan="2" style="text-align: center;">Image:CCTV 9 International.jpg</th></tr> <tr><th>Launched</th><td>September 25,2000</td></tr><tr><th>Owned by</th><td>CCTV</td></tr><tr><th>Country</th><td>China (though intended for external consumption only)</td></tr><tr><th>Website</th><td>english.cctv.com</td></tr>

CCTV International or CCTV-9 is a news, entertainment, and educational television channel originating in the People's Republic of China. It is mainland China's only 24-hour English TV channel and is run by China Central Television. CCTV-9 can be viewed through Sky Digital in Great Britain, on many major cable and satellite providers in America, on the station's website, and on Free-To-Air satellite television. It caters to overseas Chinese as well as English speakers in China.

Contents

[edit] Programming

Image:News hour cctv.jpg
News Hour is one of the main news bulletins on CCTV International. Launched on September 26, 2005, the one-hour program is broadcast daily at 12:00 a.m. Beijing Time, 04:00 GMT.

CCTV-9 focuses its programming predominantly on world news, Chinese current affairs, Chinese language lessons, travel documentaries and cultural programs. Most programs are usually between 15 and 30 minutes long. Aside from news and current affairs, CCTV-9 has weekly features on Chinese businesses which have become successful through good business practices, and good fortune. It also details the latest movie, film, and music releases finding their way to the Mainland, as well as very detailed information on issues relating to other Asian and third-world countries.

The target demographic for CCTV International is overseas Chinese and English speakers who wish to know more about China. However, Xinhua News Agency, via its newspaper International Herald Leader, estimates 90% of the channels 14 million daily viewers are in mainland China. Only 4% of those viewing in China are English speakers; instead, it is watched by native Chinese speakers attempting to learn English.

[edit] Schedule

ProgrammeTime (GMT+8)
Asia Today Mon - Sun (4:00am, 8:00pm)
Biz China Mon - Sun (2:00am, 6:00am, 11:00am, 2:00pm, 6:00pm 9:00pm)
China Today Mon - Sat (1:00am, 7:00am, 10:00pm)
Dialogue Mon - Sun (0:30am, 7:30am, 1:00pm, 7:30pm)
News Hour Mon - Sun (12:00am)
Sports Scene Mon - Fri (5:15am, 10:15am, 12:45am, 4:15pm, 11:15pm)

Sat - Sun (5:00am, 10:00am, 12:45am, 4:00pm, 11:00pm/Sat only)

World InsightSun (5:30am, 1:30pm, 9:30pm)
World Wide Watch Mon - Sun (8:00am, 7:00pm)
Around China Mon - Sun (4:00am, 11:30am, 6:30pm)
Center StageSat, Sun (10:30am, 4:30pm, 10:30pm)
Chinese Civilization Mon - Fri (3:55am, 9:55am, 3:55pm)

Sat (3:55am, 9:55am)

Culture Express Mon - Sun (2:30am, 8:30am, 2:30pm, 8:30pm)
Documentary Mon - Sun (6:30am, 5:30pm, 11:30pm)
Nature & Science Mon - Fri (3:30am, 9:30am, 3:30pm)
Rediscovering China Mon, Thu (5:30am, 1:30pm, 9:30pm)
Travelogue Tue, Fri (5:30am, 1:30am, 9:30pm)
Travel In Chinese Mon - Sat (3:15am, 9:15am, 3:15pm)
Up CloseSun (9:15am, 3:15pm, 11:15pm); Mon (3:15am)

[edit] People

In recent years, CCTV-9 has sought to improve its professionalism and public image by hiring a number of foreign presenters including, amongst others, Chris Gelken (the first foreign news anchor on CCTV-9) and Edwin Maher (a former newsreader and weatherman from the Australian Broadcasting Corporation).

Kathleen Chang is a notable celebrity on CCTV-9, and is often the presenter of the program "Culture Express". She has also been known to provide voice-overs for other channel features, such as "Around China".

Another celebrity on CCTV is Mark Rowswell, otherwise known as Dashan. He hosts Travel in Chinese on CCTV-9 and has been honoured for his work in promoting cancer awareness in China.

[edit] Newsworthiness, bias and propaganda

News articles and current affairs programming on CCTV-9 reflect Chinese Government policy. One example of this is that viewers will not hear Taiwan referred to as an independent republic, thus reflecting Chinese Government policy that Taiwan is a renegade province of China.

Jiang Heping, the director of CCTV-9, admits that the channel is not un-biased. On the issue of bias he says it is the goal of CCTV-9 "to voice a Chinese perspective on world affairs and to break the western voice's monopoly on the news. Our opinions on the world are quite different from those of CNN and the BBC. We are taking great efforts to minimise the tone of propaganda, to balance our reports, and to be objective. But we definitely won't be reporting as much negative domestic news as the western media."

One former staffer of CCTV-9, Joan Maltese, wrote an article telling of her experiences working at CCTV-9, in which she cites numerous cases of censorship and poor journalistic culture. This eventually led to schism among the expatriate staff, who had to choose between giving a quasi-western facade to official propaganda and maintaining a minimal level of journalistic integrity. However, noticing that this is written for a Falun Gong website, the editorial must be taken with suspicion, as nothing in it can be verified by outside sources.

Joan Maltese account, in fact, includes a retort that captures the imposed work culture at CCTV. “Why would you want foreigners to know about this problem?” To prevent further deterioration in CCTV's presentation, a major shake-up ensued, and fresh new faces were introduced to CCTV's line-up towards the end of 2005. Fox News reportedly played a consultancy role in CCTV's shake-up.

[edit] See also

[edit] External links

China Central Television (CCTV) stations  

CCTV-1 | CCTV-2 (Economy/Finance) | CCTV-3 (Arts) | CCTV-4 (International Mandarin) | CCTV-5 (Sports) | CCTV-6 (Movie) | CCTV-7 (Military/Agriculture) | CCTV-8 (Drama) | CCTV-9 (International English) | CCTV-10 (Science & Technology) | CCTV-11 (Opera) | CCTV-12 (Law & Society) | CCTV-News | CCTV-Children | CCTV-Music | CCTV-E&F (International Spanish/French)

de:CCTV-9

it:CCTV-9 ms:CCTV9 zh:中国中央电视台英语国际频道

CCTV International

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